Lorings Fat-Ten-U was a weight gain product that was popular in the 1800's as a weight gain product, with advertisements most often targeted towards women. With Lorings Fat-Ten-U a woman could "healthily" gain weight. This sounds very similar to all of the weight loss supplements that make up much of today's advertisements. These too are targeted towards women, but boast about how much weight you can lose "healthily." The difference in what is advertised today and what was advertised then shows how trends and definitions of attraction and beauty change over time. The advertising companies then use the trends to market products that are supposed to help you achieve the look that is trending at that time, even though it may not actually work or it may be harmful towards your health.
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